To cite cbcTools in publications use:

Helveston JP (2025). cbcTools: Design and Analyze Choice-Based Conjoint Experiments. R package, https://jhelvy.github.io/cbcTools/.

Corresponding BibTeX entry:

  @Manual{,
    title = {{cbcTools}: Design and Analyze Choice-Based Conjoint
      Experiments},
    author = {John Paul Helveston},
    year = {2025},
    note = {R package},
    url = {https://jhelvy.github.io/cbcTools/},
  }