price = c("$10","$13","$16")
sight = c("Staggered","Not Staggered")
comfort = c("Average seat, no cupholder","Average seat, cupholder","Large seat, cupholder")
audio.visual = c("Small screen, plain sound","Large screen, plain sound","Large screen, digital sound")
food = c("No food","Hot dogs and popcorn","Gourmet food")
